Healthy eating is on the rise thanks to social media, says vegan influencer
Social media might have its downsides but one thing’s for sure, it’s great at delivering us hefty portions of #foodporn.
And platforms like Instagram and Pinterest are saturated with colourful dishes and ideas, many of which are delicious plant-based alternatives and healthy recipes.
At least, that’s what vegan chef Gaz Oakley believes.
He runs the AvantGardeVegan Instagram account and YouTube channel and he says that there’s a load of information about healthy eating out there these days, largely thanks to social media.
‘Instagram particularly has helped turn everyone into a foodie,’ he says.
‘All you have to do is go to a restaurant and see people snapping pictures of their food.
‘And I just think that platform is great to show off food. People get really creative.’
And for us vegans, social media has been something of a lifesaver. Whereas once, you’d have to schlep to health food stores to find new products or resign yourself to eating the same tired dishes day in, day out, these days news of new plant-based launches and recipes spreads like wildfire online.
Gaz says: ‘Social media has also made the world smaller which is great particularly for the vegan community because I’m able to reach people in all parts of the world and show them how simple and how great vegan food can be.
‘So even if you’re not a foodie, you can go on Instagram, Pinterest or YouTube, find people like myself and other amazing vegan influencers out there, or just general foodies who are putting up exciting food.
’You can get inspiration from there whether it’s for your evening meal or a weekend meal – there’s so much inspiration out there these days.’
Of course, healthy eating on platforms like Instagram hasn’t always been that…pure. We’ve battled against the whole ‘clean eating’ circuit which has screwed a load of people’s relationship with food, and many influencers are guilty of making and posing with way bigger portions than they’d ever eat because bigger looks better for the ‘gram.
But there’s little doubt that fruit and veg have never looked more appetising than they do these days online where they come in all kinds of beautiful forms. And that can only encourage more of us to choose colourful produce over beige comfort food.
We’ve just got to make sure we don’t start slipping back to the toxic detox-y language that once accompanied ‘clean’ living posts.