Hy-Vee joins fight against childhood obesity during National Exercise with your Kids Week

CEDAR RAPIDS, Iowa (KCRG-TV9) — Childhood obesity rates in the U.S. are still increasing.

Today at least one in five children in the U.S. is overweight, according to the Center for Disease Control.

Childhood obesity rates have more than tripled in the U.S. since 1970.

The CDC says nearly 20 percent of kids and teens are now considered overweight and obesity comes with a higher risk of heart disease, bone and joint issues, depression, and other health problems.

That’s why Hy-Vee is joining the battle against childhood obesity as part of National Exercise with Your Kids Week.

National Exercise with Your Child Week runs from Aug. 4-10 and it encourages parents and guardians to empower their children to become physically active.

Daira Driftmier a trainer and the Director of Hy-Vee KidsFit, says staying active together can help children build confidence while teaching them the importance of physical activity to lead a healthy life.

Driftmier says parents can also visit the Hy-Vee KidsFit website and download the App.

The App was created for kids and families to promote lifestyles, exercise, and nutrition.

The program lets kids create an avatar and provides them with the tools to learn why it is important to make personal health a priority.

The App is free and the workouts and activities featured on Hy-Vee KidsFit require no equipment or gym memberships.

The exercises were also created for people of all skill levels.

Exercise is very important, but so maintaining a healthy diet is too.

Linda Ashley, a dietitian with Hy-Vee says it is important to pick out snacks for kids that are low in sugar and packed with essential nutrients like fruits, vegetables, and whole grains.

Healthy snacks also help increase energy and can increase a child’s focus and performance in school.

Find More Information by visiting www.hyveekidsfit.com
or download the Hy-Vee KidsFit App.