New mandarin snacking stations aim to attract health-concious buyers
Cuties® has announced the launch of its new “fuel-up” themed snacking stations in-store. The Cuties snacking station’s design and placement helps retailers get the attention of parents looking for healthy snacks that the company says are affordable, proportioned, healthy and convenient.
“Our new Snacking Stations help position Cuties as the better snacking choice when compared to the sugary and processed snacks that are typically placed in the middle of the store or near checkout,” said Kate Reeb, director of marketing. “We want to help retailers capture more impulse buys and keep Cuties top of mind with shoppers for their snack purchases.”
While snacking used to be viewed as an indulgence, 94 percent of Americans today enjoy a daily snack and view snacking as a healthy part of their lifestyle, according to Mintel. With millennials specifically snacking up to five times per day, Cuties said its snacking stations are strategically placed in secondary locations outside of the produce department to not only aim to earn more of shoppers’ snacking spend, but also to capitalize on shopper interest in fresh and healthy foods. The company observed that millennial parents, in particular, are actively looking for healthy snacks that are convenient and portable while still being healthy.
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