The Dark Side of the Male Fitness Internet

INTERNETTING WITH AMANDA HESS

One of the internet’s most popular fitness personalities is a dead bodybuilder named Zyzz. Is he the key to unlocking the links between toxic masculinity, objectification and fringe politics? Episode 5 of our video series.

Amanda Hess
One of the internet’s most popular fitness personalities is a dead bodybuilder named Zyzz. Is he the key to unlocking the link between toxic masculinity, objectification, and fringe politics?Published On

The internet has ushered in an era of hyper-visual culture, and the shift is so seismic that it’s starting to affect a group of people who have previously escaped the harsh body spotlight: heterosexual men.

This doesn’t just have aesthetic consequences. It has political ones, too.

In some corners of the fitness internet, men mourning their lost social dominance are seeking to reclaim their masculinity physically in an attempt to look like “real men,” even if they don’t feel like them. In Episode 5 of “Internetting,” we trace the radicalization of male fitness, from the absurdist bodybuilding icon Zyzz to the supplements on sale in the Infowars gift shop.

I don’t even lift bro,

Amanda

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