Vegan and keto snacks are really picking up, says Variety Fun co-founder

The New York-based company, which started life in 2015 with the founders packaging and delivering the snack boxes themselves, has grown to partner with over 500 major snack companies. They offer both classic snack assortments (the Fun box with Oreos, Doritos, M&M cookies, and so on), and a healthy option (the Fit box, with Krave Jerky, Clif bars and so on).

“Healthy snacks are definitely trending, and we’re seeing a lot of interest in keto snacks and vegan snacks,” ​said Ilya Avshalumov, co-founder of Variety Fun​.

According to Google Trends, interest in “keto snacks” hit a five-year high recently (see figure 1 below). “We sell across all 50 states,”​ added Avshalumov. Interestingly, Alaska was the top state for searches for “keto snacks” followed by Utah, Idaho, Louisiana, and Washington (see figure 2 below).

B2B and B2C

The company started selling purely on Amazon, and they quickly noticed a lot of purchases by businesses, which led them to start a B2B subscription service. The company serves both B2B and B2C markets, with sales approximately 50:50 for those. Corporate clients include Nestlé, Tesla, Microsoft, JP Morgan, Amazon, and Google, according to the company’s website.

“A lot of our business customers choose both the Fun and the Fit options,” ​noted Avshalumov.

The company works with snacks brands both large and small, and is quick to partner with “cool” start-ups. “We have close partnerships with many of the brands and we offer cool new flavors before the others. On top of that, we are great value.”

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