Your newest prospects want communities that support an active lifestyle: survey








The three most sought-after amenities for those looking at 55+ communities are swimming pools, fitness centers and walking/biking trails.
The three most sought-after amenities for those looking at 55+ communities are swimming pools, fitness centers and walking/biking trails.



The results of a new survey may provide insights into ways independent living and continuing care retirement communities can compete for residents as the oldest baby boomers become more common as prospects.

The three most sought-after amenities for those looking at 55+ communities are swimming pools (77%), fitness centers (76%) and walking/biking trails (71%), according to the more than 3,200 boomers responding to the 2018 Survey of Homebuyers Researching Lifestyle Communities by Private Communities Registry.

“Today’s baby-boomer buyers want to maximize their independence while maintaining the ability to adapt to changes in lifestyle preferences, health conditions and financial position,” PCR President Marie Roberts said. “Proximity to healthcare, shopping, dining and recreation also are important.”

Eighty-eight percent of respondents said they planned to buy within a planned environment in the future — 77% within the next two years.

“Active adult” communities were favored by respondents, and 57% also want a gated community, according to PCR. Golf communities were third most desirable type of community, desired by 30% of respondents. Golf itself, however, ranked as the top type of membership of interest, at 74%.



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